Level Up Your Business: Key Takeaways from Our Latest Founders Only Club Call

At Founders Only Club, we're all about forging powerful connections, pushing boundaries, and equipping you with the tools to truly level up your business. Our recent August video call was no exception, featuring an insightful discussion with Austin Floyd and Ian Lenny from Attn Labs. They dropped some serious knowledge bombs on how to make your advertising not just effective, but truly profitable in today's competitive landscape.

Founders Only Club: Expanding Our Impact

First, some exciting news from the club! We're doubling down on value for our members.

• More Insights: We're now hosting two video calls per month. This means more opportunities to connect, learn, and grow.
• Exclusive Content: We're building a comprehensive video vault within the member dashboard. Get ready for access to long-form talks from our retreats and new miniseries focused on building businesses, mastering brand marketing, and smart investing.
• Connect & Collaborate: Our new member directory is launching this month, making it even easier to find your tribe and forge those crucial partnerships.

Attn Labs: Unlocking Ad Profitability in 2025

Austin and Ian from Attn Labs shared invaluable strategies for navigating the ever-evolving world of digital advertising. With ad prices constantly on the rise, their focus is clear: making your ad spend work harder for you. Here’s a breakdown of their core insights:

The Onboarding Edge: What Works and What Doesn't

When a brand partners with Attn Labs, the first step is a deep dive into their existing content. They analyze what's been tested, what's performed well, and, crucially, what hasn't been explored yet. For CPG brands, they've identified eight main ad styles that consistently deliver results. This data-driven approach ensures that every new campaign builds on proven success while exploring untapped potential.

The Foundation of Profitability: Beyond the Ad Creative

While compelling ad creative is essential, Attn Labs emphasizes that true profitability hinges on a robust foundation. They highlighted three critical pillars:

1. Cold Traffic Optimized Offers: Don't just send cold traffic to your generic homepage. Create custom-tailored offers designed to convert new audiences—unique landing pages, influencer promotions, or bundles that speak directly to their needs.
2. Optimized Checkout Process: The journey from click to conversion must be seamless. This includes cart optimizations, post-purchase upsells, and in-cart upsells to maximize average order value and reduce friction.
3. Cold Traffic Welcome Sequence: After the first purchase, a dedicated welcome sequence nurtures relationships and prevents churn. This helps turn one-time buyers into loyal advocates.

Every Cent Counts: Dialing in the Funnel

Ian Lenny stressed that in 2025, every single touchpoint in the cold traffic customer acquisition funnel must be meticulously dialed in. From the initial ad placement to the post-purchase follow-up, optimizing each step is key to maximizing your return on ad spend. It's about understanding that you're in a cutthroat competition for every ad impression, and a well-optimized funnel is your ultimate advantage.

Ready to Transform Your Business?

The insights from Attn Labs perfectly align with the Founders Only Club ethos: continuous growth, strategic thinking, and building a resilient business. By focusing on these foundational elements of ad profitability, you can ensure your marketing efforts are not just spending money, but generating significant returns.

Stay tuned for more powerful insights and opportunities to connect with fellow founders who are all committed to leveling up. Don’t just read about growth, experience it. Become a Founders Only Club member today and get exclusive access. Join here!