FREE FOUNDER CHECKLIST
100 Things to Do When Starting a Business
An actionable checklist for founders. From formation to first customers and beyond.
Built from real founder experience.
100 action items distilled from years of building, coaching, and advising founders across wellness, consumer brands, and creator-led businesses.
INSIDE THE CHECKLIST
7 Categories. 100 Actions.
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14 items
Foundation & Identity
Define your superpower, name it, protect it, and build everything else around it.
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10 items
Legal & Finance
The boring stuff that saves you. Structure, protection, and financial clarity from day one.
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11 items
Digital Setup & Tools
Your website, your systems, your automations. The infrastructure that compounds.
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15 items
Marketing & Growth
Go-to-market, content, partnerships, and the volume game that creates early traction.
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14 items
Customers & Sales
From your first customer to your first refund. Every touchpoint designed to build loyalty.
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14 items
Operations & Strategy
Org charts, sprint plans, SOPs, and the systems that turn a hustle into a business.
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22 items
Founder Mindset & Wellness
Boundaries, journaling, honest advisors, and defining what 'enough' actually looks like.
SNEAK PEEK
A Few From the List
Here are 5 of the 100. The full checklist covers everything from LLC setup to founder wellness.
- Define your superpower. Build everything around it
- Get your first customer (family counts)
- Pick 3 marketing channels and go deep
- Write your first SOP. Start building a business, not a job
- Create a 'Kill List' of ideas you won't pursue
Stop Guessing. Start Building.
Stop wondering what to do next. Get the full 100-item checklist and work through it step by step.